InterRed AppPublishing

Future-proof Apps for smartphones, tablets and smart TVs

Unlike traditional app publishing solutions, InterRed approach offers a variable mix of magazine and live content that creates a complete digital brand experience for the recipient.

The App as a brand experience

This brand experience can replace the one-to-one mapping of a print newspaper or magazine commonly seen in the digital domain. As the magazine or newspaper "of the future", the apps from InterRed AppPublishing clearly offer an added value to users. For example, users can combine live areas with modules, pre-configured or individually designed, to integrate cutting-edge content and functionality directly within the app. Regardless of whether a simple news section should be added to the website or other added value sections such as "apartment deals near you", "dealers near you" or "local football results". InterRed AppPublishing allows you to combine online content with location-relevant information and maps or offer products based on the user's Facebook profile. Similarly, animated magazine covers or automatic article summaries can be integrated as teasers.

The app 11FREUNDE based on InterRed AppPublishing

The published editions can then be purchased through an integrated checkout system or read free-of-charge with a subscription. Even a mix of free and paid articles within a single edition is easy to achieve by implementing a paywall concept. Editions can also be made available offline for users to access even when an internet service is not available. We have paid special attention in our solution to allowing publications to be delivered as device-optimised data packets to avoid unnecessary data loads by transferring the smallest amount of data possible, a product highlight and a major advantage over slow (mobile) internet connections.

The option of offering e-papers is also integrated. From an integrated kiosk, through the integration of different regional editions, an individually selectable detail, PDF or reading mode view, the possibility of automatic downloading of new editions, to the integrated e-paper archive, all relevant e-paper functions are available. The app also supports the correct counting by the IVW, both for the e-paper edition and for the online counts in the news section.

The integrated e-paper functionality.

In addition to the display of all articles, the newsoriented live area offers a special top news mode, which displays selected content in a high-quality media format at the start of the app - intuitively and with a preview of the respective article or video.

The top news mode: high-quality media presentation and intuitive

All of these features go far beyond what is usually included in a pure app-based edition of a publication. Compared to print media, an advantage is that additional content such as news, audio and video elements, location-based services or functional gadgets expand the use of smartphone and tablet editions to actual live experiences, to create access to a daily, mobile brand experience.

Smart TVs as an additional output channel

Besides smartphones and tablets InterRed AppPublishing also supports Smart TVs as an output channel, for example, Apple TV. Articles, pictures, videos, and other content can thus be spread over an additional medium - including paid content and innovative credit system.

Get an impression in the sample video:

Newspaper app solution

The advantages of InterRed AppPublishing, which has been optimized especially for newspapers, include the high flexibility, the range of functions and the integration of numerous monetization models.

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Paid Content Model

InterRed offers new business models for tablet and mobile devices and an innovative way to monetize content in apps. The model, based on InterRed AppPublishing, is especially exciting for publishers.

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App for 11FREUNDE

Find out more about the universal app from 11FREUNDE based InterRed AppPublishing and why 11FREUNDE won the GRIMME Online Award 2013.

More about 11FREUNDE

ROCK HARD

ROCK HARD stands for musical diversity, subculture and an extremely wide-legged stance. Read more about the tablet and smartphone editions based on InterRed AppPublishing.

More about ROCK HARD

Krafthand Medien

Krafthand Medien uses InterRed for publishing - both for print and for the app.

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Bauwelt: Print, Online, App

Read here why Bauverlag with Bauwelt relies on InterRed for all media channels.

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Features

Selected features of InterRed AppPublishing - features for future-proof apps.

Features InterRed AppPublishing


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