Integration of third-party systems
The seamless integration of ERP, ad management and CRM system enables a trouble-free production of newspapers, magazines, catalogs, marketing material and business reports. In these processes, the service-oriented architecture (SOA) supports the integration of backend-systems with synchronous or asynchronous data transfer. From the issue, topic and page planning to the published product, for example magazine, newspaper, EPUB, App or website – InterRed delivers everything out of one central system. The result: a unique and future-proof solution with considerably reduced project and running costs, and at the same time improved quality.
Integrated page planning
The central (editorial) control status is provided with the page planning that is integrated in InterRed. Here, the stages of creation, starting from a positioned article, to a single page, up to page series and issues, including deadline monitoring and release mechanisms, can be followed and monitored. The content and layout can be edited directly in InterRed or imported using integrated plugins for bi-directional communication with DTP software such as Adobe InDesign.
The content management and editorial system InterRed supports the concepts ‘content before layout’ und ‘layout before content’ in an optimal way. Saving the work imports all changes that have been made in the DTP application into the media-neutral database of InterRed, making this processed data available for reuse. Together, the page planning, as control status, and the bidirectional interface to the two leading DTP applications, as creative potential, enable efficient and structured work with high creativity. Thereby, the various classical print media channels can be supplied out of one system, InterRed.
For all industries and every content strategy
The InterRed editorial system is thus suitable for publishers and media companies (newspapers, magazines, etc.) alike as well as corporate publishing and content marketing (providing in-house newsletters, customer magazines, brochures, annual reports, catalogs, etc.). As a uniform tool that operates and manages all media, the integrated overall solution from InterRed can be used for all as well as for individual output channels. This means that InterRed customers are not bound to a specific "first" strategy, but can decide for each individual content whether it should be used "digital first", "print first", "mobile first" etc.