Print automation with AI

Automatic layout, AI-based, automated print production: Generating a newspaper, a magazine, an e-paper, as well as print products such as flyers, brochures, etc., fully automatically, without additional effort, opens up completely new perspectives. This is made possible for the first time by InterRed SmartPaper.

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InterRed Print: Editorial system for all channels

The InterRed editorial system covers the entire print production process. From planning to capture, design, and creation of production data, all content is managed in a media-neutral and future-proof manner. The integrated AI enables automated layout, among other things. And thanks to multi-channel publishing, all channels, print and digital, can be served with one central solution.

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Print automation with AI

Print automation with AI is revolutionizing the way media companies create and distribute content. In an industry characterized by increasing cost pressure, the demand for individualized content, the need for fast production processes and high quality standards, AI-based automation offers the solution. InterRed SmartPaper is revolutionizing print production by redefining the production of newspapers, magazines, e-papers and other print layout-based output media with the help of artificial intelligence (AI).

The core challenges of the media industry, such as the increasing pressure to reduce costs while optimizing content and getting it to market quickly without compromising on quality, require innovative approaches. This is where InterRed SmartPaper comes in: An advanced solution that takes automated print production to the next level. It uses AI to create professional layouts for newspaper and magazine pages and finished editions in the shortest possible time. Content is automatically selected and adapted from existing assets such as online articles or agency reports according to predefined criteria (e.g. KPIs) and converted into finished print products. This technology not only saves a considerable amount of time by reducing manual work in editorial and print preparation, but also leads to a significant reduction in costs and an increase in quality. At the same time, the typical look of the printed editions is retained. This is an enormous advantage, not least when it comes to the successful implementation of publishing strategies such as Digital First. The advantages of automated print production with AI are manifold. In addition to saving time and costs and improving quality, this technology also enables increased flexibility.

The basis for diverse print products

InterRed Print is a complete editorial system covering the entire process from initial planning to the writing, design and creation of the final file for production. It provides a media-neutral and future-proof central content repository that users (editors, authors, layout staff and display ads) can access with uniform tools. The browser-based system, versioning, workflow and rights management enable efficient, distributed teamwork, cutting lead times, minimising complexity and increasing the quality of the data. InterRed Print has built-in plugins for bi-directional communication with desktop publishing software such as Adobe InDesign, allowing layout teams to choose to continue to work with familiar tools or with InterRed.

Overall solution for multi-channel publishing

Of course, InterRed can seamlessly be combined with the other systems of the InterRed suite. Thereby, one uniform tool is available that can be used for all requirements, making additional interfaces and user training unnecessary. This does also lead to a reduction in operating costs. Furthermore, the time of production is decreased considerably and quality is increased to a degree that cannot be reached without software. With the additional implementation of InterRed Online, multiple use of content for various media and without redundancies becomes easy. Another product, the InterRed ContentAgents, is provided for recognizing content correlations. This can, for example, be used for identifying additional content sources already during the phase of topic planning, thereby revealing redundant content developments in different departments. The search for content in the own content pool – for example for special issues – considerably increases the rate of content reuse.


Both the daily newspaper DIE WELT and the weekly newspaper WELT am SONNTAG are to be produced with the InterRed editorial system in future. Automation of production processes with the InterRed SmartPaper solution is planned for the daily newspaper.

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Integration of third-party systems

The seamless integration of ERP, ad management and CRM system enables a trouble-free production of newspapers, magazines, catalogs, marketing material and business reports. In these processes, the service-oriented architecture (SOA) supports the integration of backend-systems with synchronous or asynchronous data transfer. From the issue, topic and page planning to the published product, for example magazine, newspaper, EPUB, App or website – InterRed delivers everything out of one central system. The result: a unique and future-proof solution with considerably reduced project and running costs, and at the same time improved quality.

Integrated page planning

The central (editorial) control status is provided with the page planning that is integrated in InterRed. Here, the stages of creation, starting from a positioned article, to a single page, up to page series and issues, including deadline monitoring and release mechanisms, can be followed and monitored. The content and layout can be edited directly in InterRed or imported using integrated plugins for bi-directional communication with DTP software such as Adobe InDesign.

The content management and editorial system InterRed supports the concepts ‘content before layout’ und ‘layout before content’ in an optimal way. Saving the work imports all changes that have been made in the DTP application into the media-neutral database of InterRed, making this processed data available for reuse. Together, the page planning, as control status, and the bidirectional interface to the two leading DTP applications, as creative potential, enable efficient and structured work with high creativity. Thereby, the various classical print media channels can be supplied out of one system, InterRed.

For all industries and every content strategy

The InterRed editorial system is thus suitable for publishers and media companies (newspapers, magazines, etc.) alike as well as corporate publishing and content marketing (providing in-house newsletters, customer magazines, brochures, annual reports, catalogs, etc.). As a uniform tool that operates and manages all media, the integrated overall solution from InterRed can be used for all as well as for individual output channels. This means that InterRed customers are not bound to a specific "first" strategy, but can decide for each individual content whether it should be used "digital first", "print first", "mobile first" etc.

taz.die tageszeitung

With the introduction of the InterRed multi-channel publishing system, taz.die tageszeitung is supporting the merger of classic newspaper production with the demands of digital content production and distribution.

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Whether it be a newspaper or periodical, an insert or regional edition, (glossy) magazine or technical information: InterRed Print supports publishers in the production of their print products.

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Corporate Publishing

Whether staff magazine, customer magazine, brochures, annual reports or catalogs: InterRed Print optimizes the workflows in companies in the fields of corporate publishing and content marketing.

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Selected, included features of InterRed Print - features for a future-proof editorial system.


The following features or modules for InterRed are optionally available.