The editorial system InterRed Print
The basis for diverse print products
InterRed Print is a complete editorial system covering the entire process from initial planning to the writing, design and creation of the final file for production. It provides a media-neutral and future-proof central content repository that users (editors, authors, layout staff and display ads) can access with uniform tools. The browser-based system, versioning, workflow and rights management enable efficient, distributed teamwork, cutting lead times, minimising complexity and increasing the quality of the data. InterRed Print has built-in plugins for bi-directional communication with desktop publishing software such as Adobe InDesign, allowing layout teams to choose to continue to work with familiar tools or with InterRed.
Overall solution for multi-channel publishing
Of course, InterRed can seamlessly be combined with the other systems of the InterRed suite. Thereby, one uniform tool is available that can be used for all requirements, making additional interfaces and user training unnecessary. This does also lead to a reduction in operating costs. Furthermore, the time of production is decreased considerably and quality is increased to a degree that cannot be reached without software. With the additional implementation of InterRed Online, multiple use of content for various media and without redundancies becomes easy. Another product, the InterRed ContentAgents, is provided for recognizing content correlations. This can, for example, be used for identifying additional content sources already during the phase of topic planning, thereby revealing redundant content developments in different departments. The search for content in the own content pool – for example for special issues – considerably increases the rate of content reuse.
Automatic print layout
The InterRed editorial system offers automatic layout of print pages. With the InterRed SmartLayout technology, online or agency content is easily and automatically converted into print-ready pages. This technology is based on artificial intelligence (AI) and revolutionises print production. At the same time, the typical look of the printed version is retained. This is an enormous advantage, not least for the successful implementation of publishing strategies such as Digital First. Since a large part of the work involved in creating printed pages is in the layout area, there is great potential here for optimising the corresponding workflow.
Integration of third-party systems
The seamless integration of ERP, ad management and CRM system enables a trouble-free production of newspapers, magazines, catalogs, marketing material and business reports. In these processes, the service-oriented architecture (SOA) supports the integration of backend-systems with synchronous or asynchronous data transfer. From the issue, topic and page planning to the published product, for example magazine, newspaper, EPUB, App or website – InterRed delivers everything out of one central system. The result: a unique and future-proof solution with considerably reduced project and running costs, and at the same time improved quality.
Integrated page planning
The central (editorial) control status is provided with the page planning that is integrated in InterRed. Here, the stages of creation, starting from a positioned article, to a single page, up to page series and issues, including deadline monitoring and release mechanisms, can be followed and monitored. The content and layout can be edited directly in InterRed or imported using integrated plugins for bi-directional communication with DTP software such as Adobe InDesign.
The content management and editorial system InterRed supports the concepts ‘content before layout’ und ‘layout before content’ in an optimal way. Saving the work imports all changes that have been made in the DTP application into the media-neutral database of InterRed, making this processed data available for reuse. Together, the page planning, as control status, and the bidirectional interface to the two leading DTP applications, as creative potential, enable efficient and structured work with high creativity. Thereby, the various classical print media channels can be supplied out of one system, InterRed.
For all industries and every content strategy
The InterRed editorial system is thus suitable for publishers and media companies (newspapers, magazines, etc.) alike as well as corporate publishing and content marketing (providing in-house newsletters, customer magazines, brochures, annual reports, catalogs, etc.). As a uniform tool that operates and manages all media, the integrated overall solution from InterRed can be used for all as well as for individual output channels. This means that InterRed customers are not bound to a specific "first" strategy, but can decide for each individual content whether it should be used "digital first", "print first", "mobile first" etc.