InterRed: Digital Asset Management (DAM)

As a comprehensive Digital Asset Management (DAM) solution, the InterRed ContentHub enables all digital content and assets to be centrally stored, created, organised, found, accessed and shared in one place.

InterRed DAM: Make an appointment now!

Digital Asset Management (DAM)

What is Digital Asset Management?

Content creators, editors, editorial staff, marketing or social media managers and many others who work with content often spend a lot of time finding the "right" asset. These include texts, images, videos, but also documents, forms, fact sheets, translations into different languages, metadata and much more. Sometimes they are scattered across different systems (e.g. ERP, PIM, CRM, CMS, DMS, etc.), which makes searching and finding information time-consuming. Digital Asset Management (DAM for short) is the process of managing, organising and distributing digital assets with a central tool (e.g. a content hub). The main goal of DAM is to help organisations create, edit and manage content centrally throughout the content lifecycle.

What does Digital Asset Management offer?

Centralised DAM systems are quick to deploy and easy to use. Such a solution provides colleagues, employees, clients, contractors and other key stakeholders with controlled access to the entire library of digital content. For example, a DAM contains photos, creative files, videos, audio files, presentations, documents and other forms of content. Digital asset management software helps to create, archive, manage, reuse and even edit digital content. It does this by assigning metadata (a unique description of each asset) that makes it easier to find, filter and manage assets across an organisation's ecosystem.

Digital asset management with InterRed

InterRed offers many advantages as a central, AI-based ContentHub. These include media-neutral data storage for publishing content in all channels (online, social, app, print, e-paper, etc.), the integrated media database, workflow management, integrated campaign, event and topic planning or even the integrated archive. All these and many more functions are used to use the system for database-supported content control. Content is thus centrally managed, organised and categorised, can be archived, found more quickly and made available for every use case.

Assets of all kinds, be they texts, images, videos, audio files, documents, etc., including metadata, can thus be organised and managed. At the same time, the advantages of the underlying technology are fully utilised: the browser-based operation enables flexible access, the integrated versioning ensures that the life cycle of a piece of content is traceable and the integrated media database manages all media content, with extensive search functions, rights and exploitation management as well as automated remuneration and proof of use. This also includes integrated image editing and video editing.

Processes are automated through the integration of artificial intelligence. Many processes and workflows can be optimized through automatic translations, automated workflows and even comprehensive automated multi-channel publishing.

InterRed can be flexibly integrated into the existing system landscape as digital asset management via the existing interfaces and APIs.

InterRed offers:

  • Central, browser-based solution
  • Media-neutral data management for multi-channel publishing
  • Fast and easy access to all assets
  • Create, edit, manage, publish and share content
  • Reduce operating costs
  • Use of the latest content by all employees
  • Secure data storage
  • Seamless integration into the system landscape

Bühler Group opts for InterRed

The Swiss Bühler Group, a leading global technology group for the food and mobility industry, has taken another step towards digital transformation. By choosing InterRed as a comprehensive content, digital asset management and AI solution, Bühler plans to set new standards in the management and automation of digital content and global content delivery.

More about the project

More than a content hub, more than digital asset management (DAM)

InterRed as a total solution is much more than a central content hub and DAM / Digital Asset Management. Integrated are comprehensive solutions that can be used for content publishing if required. This further enhances the ContentHub with extremely comprehensive functions. These include the optionally available technically integrated modulesprint editorial system, the web content management system (Web CMS), the app publishing solution, the e-paper solution and the product information system (PIM). The complete solution can also be supplemented by modules from the areas of artificial intelligence (AI) and data analytics.

Channels & Modules

InterRed as a complete solution is much more than a central content hub and digital asset management (DAM). Optionally available and technically integrated are modules that can be used for content publishing if required. In addition to the possibility of connecting to other systems, the ContentHub with its extensive functions is thereby greatly expanded once again.


InterRed Online is the future-proof web content management system for your websites.

InterRed Online


InterRed SmartAI is the reliable artificial intelligence (AI) that respects boundaries and rules.

InterRed ContentAgents


InterRed App Publishing is the solution for your future-proof tablet and smartphone apps.

InterRed AppPublishing


The comprehensive digital asset management solution for planning, creating and managing content.

InterRed ContentHub

Multi Channel

The all-in-one solution for publishing and media houses, for all channels - Multi Channel Publishing with InterRed: online, social, print and app.

InterRed Multi Channel Publishing


The editorial system InterRed Print is the future-proof technology for your print products.

InterRed Print


Artificial intelligence, state-of-the-art knowledge management, intelligent search.

InterRed ContentAgents


Live access to website analyses, web reporting in real time, immediate success control.

InterRed LiveReporting


The following features or modules for InterRed are optionally available.