The editorial system InterRed Print

For publishers, media companies, corporate publishing and content marketing

The demands on the production of print publications have changed dramatically in recent years. Whether newspapers or other periodicals, annual reports or catalogs, media publishers or industrial companies, articles, product information, financial results or other content: the print sector requires expertise, resources and in part, specialised workflows.

Editing and layout

As a central editing and production system, the InterRed editorial system provides users with the technology to support both editing and layout from initial subject research to planning, followed by the drafting and design of the content through to the final publication.

This allows expertise and resources to be bundled into highly optimised workflows. The resulting savings in terms of time and costs can then flow directly into the quality of the final print products.

In this case, the editorial system InterRed is suitable both for publishers and media companies (newspapers, magazines, etc.) as well as for corporate publishing (company magazine, customer magazine, brochures, annual reports, catalogs, etc.).

Publishers and media companies

InterRed Print supports publishers in their print production.

Newspapers, Periodicals, Magazines

Whether it be a newspaper or periodical, an insert or regional edition, (glossy) magazine or technical information: InterRed Print supports publishers in the production of their print products. It makes no difference here whether, for example, it be a monthly journal, a magazine, a regional local newspaper or a national daily or weekly newspaper with extremely large print-runs and a very wide variety of versions: with the editorial system InterRed Print, hundreds of employees or just a few specialists can work on the production of print publications simultaneously.

InterRed Print is the central editorial tool in this. It models the editorial processes of periodical and newspaper production in a system-immanent way. From the integrated planning of issues and themes to the production of editorial content in the form of articles to the interactive page layout planning, InterRed Print supports the editorial team in every step of the production of a periodical or newspaper. The page preview gives all participants an overview of the current production status at any time. An innovative search finds pictures and other assets via the context of the articles around it. Multiple usage of text and pictures as well as use online or in other channels can be centrally controlled. Workflow stages and automated task allocation supports the teamwork of the editorial, layout, production and other involved groups.

In addition to this, InterRed Print can also generate the planned issues automatically, on the basis of its own or an eternal planning system. Using freely definable templates and patterns, the basic structures of a new edition can be very quickly created. The adjustment of the issue structure afterwards is supported throughout – including automatic adjustment of the table of contents. The producing of variants (e.g. for regional issues or personalisation for target groups) and the producing of multilingual publications thus become child's play. All the named operations are purely browser-based in their execution and are thus not site-dependent.

InterRed obtains advertisement data (bookings and motifs) from advertisement systems and makes possible both convenient manual and automated placement. The bidirectional interface to advertisement administration systems is essential here. With its assistance, the advertising newsroom is firmly integrated into the producing of the newspaper or periodical. This makes double filling by the editorial team and advertising newsroom ― and empty spaces caused by cancelled advertisements ― a thing of the past. InterRed's standing type function makes it possible to react swiftly.

Corporate Publishing

Corporate publishers in particular continually face the same challenges as media houses, and therefore need solutions often similar to those used in the publishing industry, not just in terms of their editorial organisation.

In-house newsletters, customer magazines, brochures, annual reports, catalogs

The InterRed Print editorial system not only allows journalistic and corporate editorial content to be conveniently and centrally collected and managed, but also makes it possible, as part of efforts to strengthen the corporate identity and coordinate management of the brand, to provide that content to readers or customers in their choice of format. It is irrelevant whether customer contact is attempted by newsletter, magazine or brochures or informing shareholders about corporate results in the form of an annual report; whether trying to optimise editorial or sales processes or integrating them to strengthen the corporate identity. Thanks to its many years of successful use in both industry and publishing, InterRed Print is the ideal editorial system for converging your corporate publishing channels.

InterRed Print is operated, content is edited and print products are designed via a browser-based interface. This ensures platform- and location-independent editing. Content can thus be created and edited in a browser window, a desktop publishing programme or in Microsoft Office. Data is exchanged in both directions between the application and the InterRed system, with all changes automatically saved to the central data storage. The option to restrict access rights means that certain areas (e.g. employee newsletter, customer magazine, brochures, annual reports, catalogs) may be allocated and their activities controlled.

Publisher information system

Book publishers are facing the challenge of digitalization for some time now.

Book publishers

A (analogue) book is now the product of a series of digital processes. Beside the mere printed products (books, catalogs, newspapers, magazines, etc.), digital and mobile formats, as eBooks, iPad and EPUB, have become more popular recently. This makes a change in thinking necessary, regarding production, as well as output and distribution channels. This digital change requires a publishing house software that supports and optimizes the workflow of the product chain. The overall solution for this is the content management system InterRed.

The optimization and automation of (book) publisher departments, as editing, production, distribution, design and marketing, which were working separately before, is increasingly moving into the focus. Concretely, this means that the entire internal value chain starts by the time of conception, or rather the acquisition of (book) rights. Initiated by the recording in the master data system, respectively in the content management system InterRed, the key data are passed on to the responsible departments. The essential productive utilization and processing is then completely carried out in the content management and publisher information system InterRed. This enables all publisher departments to access the same database. Thereby, publisher and book projects can be managed and optimized from a single source, including the recording of authors and their manuscripts and the edition and output control, as well as the marketing and publication of the publisher information, printed and online. The basis of this is again the unique, media-neutral storage of data in the content management system InterRed.

Cross-media book marketing

A main task of a media-neutral publisher information system, or book management system, is the cross-media book marketing. The individual content, as master data, book cover, marketing materials, publisher catalogs and previews, is created and processed, rights- and workflow-controlled, in separate departments. After the finalization, the content is not only available to the creators, but, due to the efficient content management of InterRed Print, centrally to all involved parties of the publisher. Thereby, processes are optimized and quality is improved.

The production of printed book materials does no longer comprise only the workflows of the actual book production: the spectrum ranges from internal information sheets of books, over the creation of covers for books and audios, to the generation of publisher catalogs. For all these cases, the reuse of the collected data is virtually a necessity that is optimally realized with InterRed. Due to the content management system being simultaneously able to publish the data in the internet, the step from a complete index to an up-to-date internet presence with an own online shop is not far.


A central aspect of a media-neutral publisher information and book management system is the recording and management of manuscripts and ready-to-print issues. Already before to the actual decision for a book project, the manuscripts have to be assessed and edited using a specific workflow. When the book project is finished, the production data have to be archived, to enable a quick and easy access to them for upcoming publications.

For these processes, the content management system InterRed provides valuable assistance. Due to its media-neutral data storage, it makes the quick and flexible output in diverse media possible. The production of classic print publications, with Adobe InDesign, or the delivery of issues for Tablets,eBooks, EPUB, MobiBook and eReader can be realized cost-effectively with the content management system InterRed. The otherwise usual transfer costs for the creation of an "E-BOOK", for example out of the DTP-format, do not arise with the media-neutral management of data in InterRed. Usually the backlist is the backbone of a publishing house. But the publisher information and management system InterRed does provide all required tools for being prepared for the delivery into current formats, as well as upcoming ones.

Catalog management

Create catalogs and flyers for your products, services and your company with InterRed.

Catalog management

Traditionally, catalogs are part of the main instruments for presentation and sale of products. Additionally, they influence the image of a company in the public. Therefore, high quality is of special importance. Up-to-dateness, short product cycles and focussing on the target groups are factors that increase time and cost pressure.

InterRed Print is the solution: The Multi Channel Publishing System administrates content media-neutral and centrally. It allows efficient teamwork due to Versioning, Business-Process-,comprehensive Workflow-, and Rights-Management. Thereby, the production times are shortened and the complexity is reduced. InterRed Print is provided with interfaces to established DTP-products, thereby enabling designers to continue working with their familiar tools. Additionally, InterRed provides the possibility to integrate enterprise resource planning, ERP- and CRM-systems. Data and contents do only have to be entered into a program once and can then be used in various ways.

Recording product data

The contents are produced fast, efficient and with the help of familiar or self-explanatory tools. Changes are automatically adopted in all attached media. Thereby, you stay flexible up to the last minute and you are able to update contents 'at the push of a button' at any time.

Your advantages:

  • Easy browser-based operating
  • Use of the familiar office applications
  • Table assistant
  • Integration of existent backend-systems
  • Integration of CRM, ERP and enterprise resource planning

Administrating product data

The central administration of the contents simplifies all processes, from the input to the output. The quick finding of information by full-text and structured search, comparisons of different versions, rights management of employees and external agencies shorten production processes and simplify the coordination between the involved persons. Comprehensive multilingualism (all languages are supported) and data exchange formats enable the production of catalogs by various company sites and the focussing on the target groups.

Your advantages:

  • Central media-neutral administration of the contents
  • Synergy- and savings potential by multiple usage
  • LDAP-connection and user administration
  • Versioning and Business-Process-Management for easy controlling
  • Automated data imports
  • Support of XML, Java, JDF
  • multilingualism

Designing catalogs

InterRed sets no limits for the creativity in designing. It is provided with bidirectional interfaces to the current DTP-applications. Thereby, products can be worked on directly in the DTP. Preview and Proof do at any time assure that the produced catalogs will have the wanted appearance. Due to the integrated control station you do always have the overview.

Your advantages:

  • Having the overview with the integrated control station
  • Use of established DTP-software
  • Preview and Proof support controlling

Creating catalogs

Personalized catalogs, that focus on target groups, are as easily possible as different price lists. Until the date of printing, the data, for example prices, can be updated 'at the push of a button'.

Your advantages:

  • Publication 'at the push of a button'
  • Multi-utilization of once entered data
  • Catalogs focus on target groups
  • Integrated online-shop

See more details

Learn more about the features and functions of InterRed Print.

More about InterRed Print

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