The InterRed MediaSync function enables intelligent content matching across different media based on the specific needs of different output channels. This efficient multi-channel writing and media-specific rights and workflows makes it quick and easy to switch among different media channels (print, online, tablet, mobile).

Articles and other texts always know their sources and recognize asynchronous changes in different output channels. They can be used separately, but at no time will they lose the cross-reference to each other and can thus be kept constantly aligned. Editors can make publication-specific adaptations to the content without losing the synchronization with the other related content. For example, spelling or content corrections can be made to the individual, media-neutral content across the individual media channels in parallel very easily and efficiently.