Mobile Publishing with InterRed

Digital Publishing for Smartphones and Tablets

The use of smartphones and tablets has increased rapidly in recent years. The above-average frequency and intensity of use compared to other output media is an important aspect for publishers. Users appreciate the possibility of having the desired information and content available at any time and in any place, access to the latest content usually before the print editions and the ability to use search and archive options.

Mobile devices are also changing the reading habits of publications even faster and more strongly than the stationary Internet. Whereas websites were mainly used for quick research and a brief overview of news, where the time spent and the depth of clicks were rather low, a smartphone and even more so a tablet invite you to consume at your leisure. In the retail and industry sector, multimedia presentations offer considerable added value compared to print catalogues and printed customer magazines.

Publishers, media houses, but also corporate publishers, retail and industry are forced to deal with this topic if they do not want to be considered outdated or left behind by the competition. Depending on the requirements and revenue model, different technology approaches are used to create tablet and smartphone publications. All variations can be observed, from the individually designed publication for each issue, to the template-based, semi-automatically generated publication, to the e-paper taken 1:1 from print.

We look forward to your feedback for a needs-based recommendation.