As a result of change and digitization, more and more publishers are turning to alternatives to traditional business models such as print subscriptions. As a supplement or even as a replacement for existing revenue models, digital subscriptions are increasingly becoming the core of modern sales strategies. Paid content and also paywalls are of crucial importance, especially for digital first strategies, and are becoming increasingly relevant.
Digital subscriptions include different business models, from various types of paywall (freemium, metered, hybrid models, etc.), different online memberships, various e-papers for web and apps to digital versions of existing print versions, whether of magazines, journals or newspapers.
InterRed supports all common distribution strategies and business models and also advises publishers on the implementation of the appropriate technological solution.