Content strategy: Digital First, Print First, Mobile First,...
InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".
InterRed is a multi channel publishing solution with integrated modules for different output channels. Therefore InterRed customers are not bound to a certain "first" strategy, but can decide for each single content whether it should be used "digital first", "print first", "mobile first" etc. This high degree of flexibility makes it possible to pursue any desired content strategy, publishing strategy and communication strategy.
Various functions of the individual InterRed editions support users in successfully implementing the respective strategy.
No matter which strategy is pursued, functions such as the digital asset management integrated in InterRed, the integrated topic planning or also the intelligent synchronisation of content support customers in every type of publishing.