InterRed SmartPaper: Automated layout, AI-based, automated print production.
A special highlight of the InterRed editorial system is the automated creation of print products. Generating a newspaper, a magazine, an e-paper, as well as print products such as flyers, brochures, etc. fully automatically without additional effort opens up completely new perspectives. This is made possible for the first time by InterRed SmartPaper.
This technology, which works with the support of artificial intelligence (AI), is thus revolutionizing print production. At the same time, the typical appearance of the print edition is retained. This also enables the optimal implementation of publishing strategies such as digital first. With such digital publishing-focused approaches, AI-based automation capabilities achieve great benefits and can significantly increase the efficiency of print production. Since much of the work involved in creating print pages is in the area of layout, there is great potential here for optimizing the corresponding workflows.
Artificial intelligence: SmartAI - sticks to limits you can rely on
The functions of the InterRed publishing solution free editors and layouters from time-consuming writing on line of articles. As a completely browser-based editorial system, the possibilities of InterRed are available in the browser, independent of location and flexible in use. Online or even agency content can be selected automatically according to certain specifications (e.g. KPIs). Everything else is handled by the integrated AI solution, an artificial intelligence called SmartAI. This keeps to limits that can be relied on. The fact that newspapers created at the push of a button, for example, retain their typical appearance is a decisive advantage. AI methods follow rules that are very easy to define. Once defined, the AI does not perform layout operations beyond the defined limits, so the software controls itself. Among other things, InterRed SmartPaper uses the artificial intelligence of InterRed ContentAgents and thus InterRed SmartAI technologies for automations.
InterRed SmartPaper offers among others:
- Definition of degrees of freedom
- Maintenance of the corporate design / the "face" of the print product is preserved
- Automated selection of content
- Automated page layout
- Automated adjustment of text and images
- Automated print production
