The growing number of different media channels results in increasing demands on the technical basis of publishing systems. Beside print and online, mobile and tablet are also of importance today. With intelligent TVs, the next relevant output channel is emerging. Without suitable software which supports all these output channels and meets highest demands, many of these media could not be produced.
Using synergies is an important aspect when selecting a suitable multi channel publishing system. Already existing content should be located and reused easily and be published in various channels. This does not only comprise the (unidirectional) output, but also the bidirectional (import and export) options.
With the concept "Multi Channel – One Solution", InterRed continues its steady way of media-neutral data storage. This enables content being created, processed and published into various media channels with just one tool, while at the same time allowing for the specialties of the individual media, regarding technique, design and content.
Technical aspects comprise the support of different output sizes, formats and resolutions, creative aspects comprise the various possibilities of presentation, and the aspect content concerns the media-specific user behavior. In addition to technology, multi channel publishing and crossmedia publishing also takes the economics of the multimedia world into account. Information, also media-specific, is entered and managed collectively and centrally. The decision about how and in which order the channels are supplied is thereby no longer a matter of workflow, but can be decided about individually for each article. The technology carries out the transformation.
As a uniform tool that operates and manages all media, the integrated overall solution from InterRed can be used for all as well as for individual output channels. The separate editions of InterRed exist for this purpose. At the same time, InterRed customers are not bound to a specific "first" strategy, but can decide for each individual content whether it should be used "digital first", "print first", "mobile first" etc.