Central data administration for central publication
The core principle of the multi channel publishing and content management system InterRed is the central keeping of data.
By the central storage of the content it is possible to deliver the content to all available media, without the effort for conversion. When the contents are publicized the media-specific characteristics are added. The central database stays media-neutral.
Editors have one uniform tool (resulting in high acceptance and only few time and effort needed for training) and the content usage can be managed centrally.