InterRed ContentHub

The InterRed ContentHub is the solution for creating, managing and publishing content. As a digital asset management solution, users from all areas of the company work within a central, browser-based platform and complete their tasks and workflows on a uniform, technological basis. This includes all content-related processes: Action and topic planning, content creation, content management, digital asset management, but also communication and workflow management as well as modules from the field of AI and data analytics.

InterRed ContentHub: Make an appointment now!

Marketing Resource Management: Central content hub for all content, all assets

For publishers and publishers (magazines, newspapers, e-papers, websites, social media, apps) as well as for marketing or corporate communications departments in companies of all industries, a central content hub is suitable as a common communication platform.

Often, content creators, editors, layouters, newsroom staff, marketing or even social media managers spend a lot of time searching for the "right" assets. This includes texts, images, videos, but also documents, tables, flyers, translations of different languages, metadata, etc.. Sometimes these are scattered in different systems (e.g. ERP, DAM, PIM, CRM, CMS, DMS,...). This makes searching and finding information time-consuming. At the same time, tasks and workflows are to be coordinated, topics, campaigns and measures planned, and projects executed more efficiently.

The solution to this is a central content hub that brings all this information together. As marketing resource management, this data can be stored both in the InterRed ContentHub itself and via connected and already existing systems. InterRed thus offers the consolidation of all systems, data, content and processes and a media-neutral and future-proof administration. This enables multiple use and exploitation of content. New media and publications can be created from content, e.g. for websites, social media portals, print publications, apps or even e-papers. This can be done either directly from the InterRed ContentHub or optionally by forwarding to the corresponding third-party systems.

More than digital asset management: planning, creation, management, publishing, analysis

As a digital asset management solution, the InterRed ContentHub not only stores all content in one system. It serves as the central technology and hub for all content planning, creation, management, and publication. Numerous modules and functions are integrated into the solution for this purpose.

Measures- and topic-planning

With the integrated action and topic planning, topics, campaigns, actions and tasks can be planned for a department, a complete editorial team or for the entire company. In this way, all types of content can be planned in InterRed, from the beginning, such as collecting initial ideas, to the output of finished content in the appropriate media channels.

Content creation and content management

The entire content creation and management process is integrated in the InterRed ContentHub. Media-neutral data management allows content to be created and then used for different types of media, whether print or digital channels.

An integrated WYSIWYG editor facilitates the content creation process, as do integrated tools for image and video editing. And features like smart content syncing make multiple uses, reuses, and potential changes a breeze.

Digital Asset Management

The InterRed ContentHub serves as a complete digital asset management solution for the central management of all content assets, be it text, images, videos, audio files, documents, metadata or other content elements. Searching and finding the required assets, for example, within the integrated media database, is greatly simplified by numerous options such as automatic tagging, extensive filter and search options, as well as, for example, elements of image recognition from the AI field.

Communication and workflow management

InterRed integrates numerous functions for communication and workflow management with its extensive business process management. The possibilities of configurable workflow stages enable automatisms and automatic notifications. This way, employees never lose sight of their versions and intermediate statuses of content to be processed, the respective responsibilities or even deadlines. The integrated task management facilitates communication among each other and optimizes work on planned topics, articles, texts, images, videos and other content.

Channels & Modules

InterRed as a complete solution is much more than a central content hub and digital asset management (DAM). Integrated are extensive solutions that can be used for content publishing if required. In addition to the possibility of connecting to other systems, the ContentHub is thus greatly expanded with its extensive functions.

Print

The editorial system InterRed Print is the future-proof basis for your print products.

InterRed Print

Online

InterRed Online is the future-proof web content management system for your websites.

InterRed Online

Social

InterRed Social offers social media management and community management for social networks.

InterRed Social

App

InterRed App Publishing is the solution for your future-proof tablet and smartphone apps.

InterRed AppPublishing

ContentAgents

Artificial intelligence, state-of-the-art knowledge management, intelligent search.

InterRed ContentAgents

LiveReporting

Live access to website analyses, web reporting in real time, immediate success control.

InterRed LiveReporting

We are here for you