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Marketing Resource Management: Central content hub for all content, all assets
For publishers and publishers (magazines, newspapers, e-papers, websites, social media, apps) as well as for marketing or corporate communications departments in companies of all industries, a central content hub is suitable as a common communication platform.
Often, content creators, editors, layouters, newsroom staff, marketing or even social media managers spend a lot of time searching for the "right" assets. This includes texts, images, videos, but also documents, tables, flyers, translations of different languages, metadata, etc.. Sometimes these are scattered in different systems (e.g. ERP, DAM, PIM, CRM, CMS, DMS,...). This makes searching and finding information time-consuming. At the same time, tasks and workflows are to be coordinated, topics, campaigns and measures planned, and projects executed more efficiently.
The solution to this is a central content hub that brings all this information together. As marketing resource management, this data can be stored both in the InterRed ContentHub itself and via connected and already existing systems. InterRed thus offers the consolidation of all systems, data, content and processes and a media-neutral and future-proof administration. This enables multiple use and exploitation of content. New media and publications can be created from content, e.g. for websites, social media portals, print publications, apps or even e-papers. This can be done either directly from the InterRed ContentHub or optionally by forwarding to the corresponding third-party systems.
More than digital asset management: planning, creation, management, publishing, analysis
As a digital asset management solution, the InterRed ContentHub not only stores all content in one system. It serves as the central technology and hub for all content planning, creation, management, and publication. Numerous modules and functions are integrated into the solution for this purpose.
Measures- and topic-planning
With the integrated action and topic planning, topics, campaigns, actions and tasks can be planned for a department, a complete editorial team or for the entire company. In this way, all types of content can be planned in InterRed, from the beginning, such as collecting initial ideas, to the output of finished content in the appropriate media channels.
Content creation and content management
The entire content creation and management process is integrated in the InterRed ContentHub. Media-neutral data management allows content to be created and then used for different types of media, whether print or digital channels.
An integrated WYSIWYG editor facilitates the content creation process, as do integrated tools for image and video editing. And features like smart content syncing make multiple uses, reuses, and potential changes a breeze.
Digital Asset Management
The InterRed ContentHub serves as a complete digital asset management solution for the central management of all content assets, be it text, images, videos, audio files, documents, metadata or other content elements. Searching and finding the required assets, for example, within the integrated media database, is greatly simplified by numerous options such as automatic tagging, extensive filter and search options, as well as, for example, elements of image recognition from the AI field.
Communication and workflow management
InterRed integrates numerous functions for communication and workflow management with its extensive business process management. The possibilities of configurable workflow stages enable automatisms and automatic notifications. This way, employees never lose sight of their versions and intermediate statuses of content to be processed, the respective responsibilities or even deadlines. The integrated task management facilitates communication among each other and optimizes work on planned topics, articles, texts, images, videos and other content.