Module: InterRed ContentAgents

SmartAI & Computer Aided Writing

When creating a text, editing options such as "copy & paste", formatting and a spell checker are taken for granted today.

GPT changes the way we deal with text

Systems such as ChatGPT, GPT-3, GPT-4 and Aleph Alpha promise to provide much more advanced support for text creation. And great progress has also been made in the transcription of videos and audio recordings such as podcasts or the tagging or generation of images (DALL-E etc.).

What the methods of the new generative AIs, based on so-called LLMs ("Large Language Models"), have in common is an inherent unpredictability of the results. This is problematic above all because it is also unpredictable whether the result is correct.

GPT stands for "Generative Pretrained Transformer". A GPT like GPT-4 is based on a relatively simple principle: it can generate the most probable "next word" for a given text based on countless learned texts and sentence patterns. Then it again uses the given text and the first generated word to generate the next word. And so on.

In this way, a GPT is able to generate text to a given question that has a high probability of being a suitable answer. Or to a text, to which the sentence "Short this text" is added, to generate a shortened version of this very text.

Why are the results of GPT so unreliable?

A GPT - like everything in the world of computers - is actually deterministic. Therefore, the answer to a given question would always be the same; even verbatim. Why then is GPT-4 not deterministic? As described, a GPT always generates the "next word" with the highest probability. Since there are many words that are very close to this highest probability, this is exploited to introduce "creativity" into the behavior of GPT. This is done by randomly choosing one of the words with the highest probability. At first, this makes little difference, but since this small breeze of randomness is also added to each further generated word, even a sentence with only 10 words and the assumption that there are ten options to choose from for each word already results in "1010", or a billion, variants. In this way, a GPT can generate countless texts on a topic.

Why does GPT not give sources?

If one lets a GPT work on the basis of a given text and little "instruction", the results are usually good. The smaller the basis for text to be generated, the less reliable the result. Particularly problematic is that a GPT does not specify a source for generated text. Why is this?

A GPT has learned all information and its ability to generate text based on an incredibly large amount of texts. Generated text is therefore never based on one source, but on all texts that are relevant in the given context. And relevant in terms of content and text structure.

This can be thought of as similar to us humans. We would also not be able to cite the sources for all our statements. And this is not only because our memory is limited, but also because we base a statement on many sources that we have taken note of in the course of our lives. There identical information strengthens and contradictions weaken each other.

SmartAI - reliable AI that respects boundaries and rules

InterRed ContentAgents are based on state-of-the-art AI technology. However, a unique selling point is the reliability of the methods used. The AI of ContentAgents always respects the set limits and rules. GPT is only used in the form of self-correcting GPT. And generated texts always contain the indication of the underlying sources.

A self-correcting GPT checks compliance with rules, form and content. In response to prompts to describe three important features of self-correcting GPT with one keyword each, a self-correcting GPT would generate exactly three keywords and no more or less, and also exactly one word and not more. Moreover, for each keyword, it would indicate which source the keyword is based on.

We call our AI that adheres to rules and boundaries and documents the underlying sources for generated content "SmartAI."

Efficiency and reliability

With ContentAgents, AI can be used for any form of computer aided writing without uncertainty. Thanks to SmartAI, there is no need for the sometimes time-consuming checking of the AI result, which otherwise often eats up the time gained.

The InterRed ContentAgents support your work with content

As a basis for your work, the ContentAgents automatically analyze all content in the InterRed ContentHub. Any other sources can be added. The analysis is performed completely autonomously on the basis of the predefined sources.

In the process, the InterRed ContentAgents recognize the topics based on the connections in the individual texts. They learn independently, for example, to distinguish topics about a (parking) bank from topics about financial institutions (banks) and to link them with other, suitable content. For example, they would assign articles about money management to the topic "bank" (as the financial institution), but never to the topic "bank" (as a park bank).

InterRed ContentAgents also recognize people and places and provide more information about them. They can also contextually classify and associate synonyms, i.e. associate words like "sun" or "warmth" with "summer".

The fact that they learn independently, constantly readjust themselves and automatically pick up on and incorporate new topics makes them far superior to manual, hierarchical classification systems such as "tagging," ontologies, categorizations or keyword directories. In daily practice, one quickly finds that AI delivers significantly better results than - sometimes at great expense - manually maintained and updated classification systems.

Concrete benefit: Automation

InterRed ContentAgents make AI usable in all areas of everyday editorial work.

Automated print production - SmartPaper

All processes for creating a print product can be automated with SmartPaper technology. From the selection of suitable content, the choice of appropriate images and image sections, to the layout and the shortening of text. In this way, a complete issue can be created automatically within a few minutes. And thanks to SmartAI, which strictly adheres to specifications, the face of the product is preserved and the result does not have to be laboriously checked. Among other things, InterRed SmartPaper uses the artificial intelligence of InterRed ContentAgents and thus InterRed SmartAI technologies for automations.

Recommendation of related content - On websites and in everyday work

Whether in everyday editorial work or at the touchpoint for the target group. ContentAgents offer a powerful recommender system that can recommend texts and images that match the content. Suggestions for texts to be linked or suitable images can be integrated into a text simply by dragging and dropping. And at the push of a button, the AI can generate SEO-optimized links based on SEO data that is up-to-date at all times. The optimal teasers can be played out in mobile and web. You set the target. Whether reach, read duration, paywall conversion or product purchase, the ContentAgents support the implementation of the respective strategy.

SmartCollections instead of manual work - use content automatically

Instead of laboriously selecting texts and constantly adapting them to new circumstances over time, SmartCollections make it very easy to define a group of texts with AI assistance. These can then be used as desired. For example, for teasers, a newsletter or part of a print product. As soon as new texts are created that fall within the definition of the SmartCollection, the usage - no matter where - is automatically updated. Because of this feature, SmartCollections are also suitable as a "content radar". You can have the AI automatically inform you about new texts. Via e-mail or message in Microsoft Teams, for example.

FlowEditor - writing in the flow

The integration of ContentAgents into the InterRed FlowEditor makes AI usable without fuss. This means that headings, subheadings, bulleted lists, pre-texts, teaser texts, summaries and social posts (Twitter tweets, etc.) can be generated at the push of a button while writing in the editor. And thanks to SmartAI, always reliably according to your own specifications.

A description of the individual ContentAgents can be found here.

InterRed ContentAgents: future-proof artificial intelligence

InterRed ContentAgents provide future-proof AI - for both InterRed users and end users.

In order to provide optimized support for a wide range of tasks, various specialized agents have been created. A description of the individual ContentAgents can be found here.

Semantics, linking, automation


The ContextAgent is the semantic recommendation system of the ContentAgents. Using the latest methods (Text Data Mining, Concept Detection) the ContextAgent analyses contents and independently finds the 'used texts'. The manual entry of further information (metadata) is not necessary; the ContextAgent works autonomously.

In a similar way to the human brain, the neuronal network of the ContentAgents applies newly gained knowledge (new texts) to information that is already available.

The intelligent, content-based linking of texts enables innovative, intuitive information retrieval as well as an optimum presentation of the existing texts and information. Structuring of large amounts of data (Big Data) enables the recommendation of situation-relevant content in each case.

The automatically generated recommendations increase the information content and the interest of the user and therefore increase the click rate and depth on the specific website. When used in an intranet, the clever combination of old knowledge and new questions make it possible to create something that really is new.

Automatic bullet point lists


Optimize your information processing with BulletpointAgent. It automatically generates precise bullet points from text - for fast capture of key information. Save time, get clarity and share relevant content effortlessly. Whether it's reports, articles, or technical literature, BulletpointAgent brings efficiency and conciseness to your communications.

Automatic conclusion


The InterRed ConclusionAgent is the key to convincing conclusions. This innovative AI tool automatically gives texts powerful endnotes - perfect for the last impression. Regardless of the type of text, ConclusionAgent emphasizes main points and leaves a lasting impression. Effortlessly increase the persuasiveness of your content - an absolute must for effective communication.

Automatic rewriting of texts


RewriteAgent is the solution for versatile rewriting of texts. The powerful tool transforms texts into different tonalities and optimizes a text for different use cases. These include, for example, search engine optimized, factual, scientific, didactic, promotional, humorous, satirical or empathetic. With automatic source referencing, the newly created text always retains its integrity. Expand your communication options and adapt content to different contexts - an indispensable resource for flexible and targeted text creation.

Automatic keywording of texts


The KeywordAgent analyses contents and independently provides the corresponding keywords. On the basis of the ContentAgents technology it scours the available contents and focuses the selection on significant keywords. This makes manual keywording a thing of the past.

Recognition of persons, companies, locations


The NERAgent (Named Entity Recognition) recognizes persons, companies and places. This enables, for example, the automated creation of glossaries and dossiers. At the same time, users are able to find central knowledge carriers.

Determination of synonyms


The SynonymAgent provides words which are related to another word or a phrase and enables simple and targeted search functions. In this way it supports the user in the search for synonyms like a kind of thesaurus.

The SynonymAgent is optimally suited to 'Semantic Query Expansion' meaning the synonymous enhancement of search enquiries which provide the user with better and more precise results than conventional procedures do.

Determination of associations


In this context 'building' would be a synonym for 'house'. The AssociationAgent analyses the relationships between terms and shows those that are related in terms of their content. In this example, further associations with the term of 'house' would be, for instance, 'property', 'buildings insurance', 'driveway' or 'garden'.

The AssociationAgent therefore enriches the search spectrum by offering its own 'word clouds' and making them usable.

Recognition of locations


GeoAgent independently recognises all towns in Germany appearing in text, can also specify the post code of the correct location, and has a radius search feature.

GeoAgent thereby enables the automatic localisation of texts. Benefits are extremely diverse: local topics can be automatically determined and visualised on web portals without manual effort. In the increasingly locally-orientated world of mobile devices, information geographically local to the user's own current environment can be automatically offered in addition to automated thematic content. The functions also provide a decisive advantage in editorial production processes such as research, selection of topics and their linkage, for example in local editorial offices (local newspapers). Like all ContentAgents, GeoAgent also automtically determines locations and their geo-coordinates and links them to a virtual map, so that thematic proximity searches can be implemented with minimal effort.

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