Module: InterRed LiveReporting
Web-Reporting in real time
There is a wide choice of analysing and reporting tools for websites. They all gather large amounts of statistical data and then process this to different degrees. Such systems are very useful for professional marketing and general valuations, and it is no longer possible to imagine working without them.
But what can you do with your data? Results from conventional systems have to be evaluated manually and prepared for further uses through manual processes. Only rudimentary data is exchanged with the content management system, and users are forced to work in two different applications.
InterRed Live Reporting, in contrast, is a reporting tool that is fully integrated into the content management system InterRed Online and InterRed Enterprise. It can provide information users need directly, allowing them to capture and change content. The tool also understands which specific content is viewed or clicked on, as well as where and how often this occurs, and what "path" users took to reach the content. InterRed LiveReporting can use this data, for instance to automatically create top lists and display these on websites (such as "most frequently read articles," "most popular products," etc.). The integrated InterRed Online and InterRed LiveReporting solution also helps users complete intelligent analyses and display data. This enables InterRed Online to complete A/B tests or multivariate tests for teasers, ads, or other elements, for instance. The solution can assign places to multiple elements (such as teasers, ads, and others). InterRed Online displays these, equally distributing them among website users. InterRed LiveReporting analyzes click rates for each element and reports results to InterRed Online. There, results can be displayed to responsible employees at the right place to help them make decisions. However, InterRed can even go a step beyond this kind of smart interaction. It can use the number of clicks to independently increase or decrease the frequency with which elements are displayed. This massively reduces manual effort, while increasing quality and reaction speed.