Deutscher Ärzte-Verlag decide to implement the InterRed Web Content Management System

Current information, complete books and search functions

The Deutsche Ärzte-Verlag, founded in 1949, is one of the leading German medical professional publishing companies, publishing technical periodicals, for example, the Dental Magazine or the Magazine for Dental Implantology, as well as the most widely circulated technical periodical for doctors, the Deutsche Ärzteblatt. Now, with the conversion of the website from zm • Dental Reports to the InterRed base, the publishing company offers new methods of interaction. At www.zm-online.de, the content is presented in a modern and clear design, and under a variety of headings. As well as current reports from the world of dentistry, entire issues of the print version of the magazine from years past right up to the latest edition can be downloaded in PDF form. Individual articles, accessible with extensive search filters from the archives can also be read. The online connection to the printed version is also affirmed with content expansion of the printed version: References in the form of so-called "zm codes" in the magazine enable the reader to investigate other (background) information on the zm website which can be accessed quickly and directly.

High Traffic Online Further Training, Blogs, Advertising and Videos

Under the heading "Starter", an area exists for students and first-time employees, and under "Blogs" exchanges of ideas and discussions between colleagues take place. "zm. TV“, for its part as a constantly growing platform, offers videos with dental and health policy content. The "Appointments" area consists of clearly listed current advanced training events and congresses. Amongst other features, filtering according to subject, date or place is supported by the InterRed ContentAgents knowledge management service with which location-related search function is automated. The InterRed ContentAgents simultaneously deliver automated, thematically corresponding content to the online articles which enables the reader to find out more regarding subjects that interest them. As well as the incorporation of the classified ads taken from the print magazine version which is automated, searchable and filterable, this "market" offers assistance in the search for suitable products and companies.

The online advanced training sessions with which dentists can acquire CME points is one of the most popular online features from Zm. A sufficient number of these points results in an advanced training certificate from the responsible Dental Association. These certified advanced training sessions are very popular on account of their online flexibility, and several thousand of these tests are carried out on the website every month. The zm online Web Content Management system from InterRed caters for professionals as well as "starters", presenting itself as a very modern portal in a strong and important sector.