With InterRed the newsletter-alternative RSS-feed can be created automatically parallel and synchronal to the news-pages.

For this purpose InterRed generates files in the XML-document-format on the web server via templates that can be created individually. These can then be accessed regularly by the so-called RSS-feedreaders.

The advantages of the RSS-reader for the online-readers are anonymity and having the control of the content delivery, as among other things the email-address does not have to be given out. Instead the online-reader subscribes to a RSS-feed. The RSS-reader checks the content of the XML-file in regular intervals for changes and signalizes this, for example by a plug-in in the mail programme or a separate little screen window. If wanted the online-reader clicks into the current text-teaser and thereby receives the entire news message.