Why AI alone is not enough

Why AI alone is not enough

Many editorial teams use AI tools. Texts are summarised, headlines generated, research accelerated. The benefits are real. But as long as these tools run outside the actual working environment, the gains remain limited. Content is copied, results transferred manually, steps repeated. This costs time and makes quality dependent on discipline rather than structure. Anyone who uses AI or other external services only alongside the CMS is always working with media breaks. What is missing is not better AI, but the connection between what an editorial team does on a daily basis and the system in which they work.