Integration of backend-systems

InterRed Print is smoothly integrated into existing IT environments. This means that also existing backend-systems like ERP-, CRM- and merchandise applications can be incorporated. Bidirectional interfaces provide for a consistent information stock at any time.

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Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

How the Rheinische Post is using AI to build its print pages faster

The Rheinische Post saves around 30 minutes per page every day with print automation from InterRed SmartPaper - an enormous efficiency gain with over 250 pages for 20 local editions. An article by kress pro shows how this is achieved.

First step towards print automation: Heidenheimer Zeitung opts for InterRed editorial system

Heidenheimer Zeitung is taking the next step towards future-proof media production: by once again choosing the InterRed editorial system, the publishing house is specifically focusing on the possibilities offered by AI-based print automation.

InterRed at DMEXCO 2026: AI solutions for content marketing and publishing

From 23 to 24 September 2026, InterRed will be showcasing its full portfolio of solutions at DMEXCO in Cologne. At the Koelnmesse exhibition centre, InterRed can be found in Hall 6 at Stand E36, where it will demonstrate how companies across all sectors and publishers can consistently integrate their content marketing, digital asset management and AI-based automation (digital and print) to achieve greater efficiency, reach and consistency across all channels. The focus of the exhibition stand will be on several current highlights.

taz.die tageszeitung completes conversion to the central editorial system InterRed

With the introduction of the InterRed multi-channel publishing system, the national tageszeitung newspaper is supporting the merger of classic newspaper production with the demands of digital content production and distribution. The transition to a unified content management system was successfully completed in late summer 2015.

Times Media selects InterRed SmartPaper for AI-powered print automation

Times Media has selected InterRed SmartPaper to automate print production for its flagship titles The Times and The Sunday Times, marking a significant step toward using innovative AI tools in the publishing of newspapers. Following an extensive evaluation of technical and production requirements, the publisher chose InterRed SmartPaper to streamline the creation of print editions directly from editorial content. The system enables the automated generation of complete newspaper pages while maintaining the editorial integrity and quality standards of human-produced journalism.

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