InterRed editorial system receives Adobe Innovation Award

Innovation in Multi-Channel Publishing: Accolade for the InterRed editorial system

The range of media and objects prepared using InterRed runs from magazine production, through catalogues and advertising materials right up to daily newspapers with different editorial locations and sizes. InterRed stands out by being a fully integrated editorial system which has proven that, even under high load, it can serve both worlds, print and online with equal priority, from one system and from one data source.

As a long-standing Adobe partner, InterRed offers the possibility of editing contents both in InDesign and/or InCopy, as well as directly in the InterRed editorial system and subsequently exchanging them in either direction. Thus by the interaction of the systems, a fully integrated and fully functioning editorial system for adverts, text editing and layout for print, mobile and online has been created. The innovative integration of Adobe InDesign into InterRed enables the editorial department and layout to work simultaneously on the same item and on the same content. Whilst the layout is being created in Adobe InDesign, the editors are writing their article in the editorial system and it is then passed in its turn immediately to the layout department for further processing. This way, with simultaneous and parallel work processes, and efficient as well as target-oriented, automated systems and mechanisms, a "tool changeover" becomes superfluous.

High-load approved editorial system for print and online

The central administration of contents in InterRed and the browser-based operation in addition offer the advantage of working decentralised and independent of location. Dispersed editing departments and locations can be implemented at any time. Last but not least, InterRed has proven itself to be capable of handling high loads. Handling high loads refers to both the editorial side as well as the customer side. Several hundred editors and layout editors in one system and several million printed pages and copies per day, as well as several million page impressions per day are what InterRed faces up to on a daily basis.

Klaus Schuster, Director and Head of Sales at InterRed GmbH, is convinced that winning first prize at the Adobe Innovation Award is proof of the fact that the InterRed concept is the right way forward: "Receiving the Adobe Innovation Award 2012 sends out a strong signal. We are very proud of the distinction. It shows that with our 'Multi Channel – One Solution' concept, and in particular with its capabilities under high load conditions, that we can also provide our group customers with a special solution. For us the accolade is both recognition and an incentive to keep working flat out on our ideas."