InterRed expands print automation with intelligent News-in-Brief (NIBs) design
- 10.06.2025
InterRed is further expanding the capabilities of its AI-based print automation solution SmartPaper: A new function for intelligent short message design now expands the options available to publishers for processing news items even more efficiently, flexibly and in a more targeted manner in print layouts. InterRed is thus offering another tool for saving time in print automation while maximising the quality and relevance of content.
InterRed SmartPaper: Automated production of newspapers, magazines and e-papers/apps with artificial intelligence that respects boundaries and rules.
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Automated selection, length and placement of short news items
The new feature allows print news items and short news items (both breaking news and regular news) to be selected automatically, varied in length and placed on different pages, for example in regional or national editions. Both content priority and editorial requirements such as page structure, text length and available image material are taken into account.
A special feature is the process for determining the best combination of messages to make ideal use of the available space. Based on predefined criteria such as priority (flexibly configurable), topicality or space availability, the AI automatically calculates the best combination to optimally fill the available layout space – without manual reworking.
Greater efficiency in automated print production
This extension makes SmartPaper even more powerful: the intelligent processing of short news items creates new editorial freedom and significantly increases flexibility in production. Editorial teams benefit from being able to transfer content to the layout faster and in better quality – whether through the automatic selection of the most important news items, precise control of text lengths or the dynamic decision as to whether a news item should be used with an image.
With this further development, InterRed once again underlines how forward-looking technologies are redefining classic processes in the print sector. SmartPaper is thus evolving from a pure automation tool into an intelligent production system that efficiently combines editorial, technical and design functions on a common platform.
