InterRed Chat: AI takes content work in multi-channel publishing to a new level

Intelligent assistance for editorial, marketing and communication

InterRed Chat is a ubiquitous AI assistant that integrates seamlessly into the software and is available at all times. Ubiquitous AI stands for the idea of context-aware AI that is deeply embedded in existing work processes. Users can communicate directly in their familiar working environment with InterRed Chat, question content, rephrase it, optimise it or enrich it with additional information – without technical barriers or complicated inputs.

The AI understands free language input, processes complex queries and provides well-founded, situation-dependent answers. Whether for research, text writing or editorial planning, InterRed Chat acts like a digital colleague who can access documentation, content databases, related articles and even external sources. This allows existing content to be found, compared or revised for SEO purposes. Images and documents can also be analysed and integrated into the editorial context, for example for fact-checking or to incorporate selected study content. The AI assistant not only recognises the content, but also the intention behind a task – and implements it in a targeted manner.

Ubiquitous AI for the entire publication process

InterRed Chat places a particular focus on interactive collaboration with artificial intelligence. Users do not need to formulate prompts or have any technical knowledge. Instead, they can chat directly and intuitively with the AI – for example, with questions about how to use the software, SEO aspects of a text or the relevance of a particular image. Based on the integrated documentation, InterRed Chat also answers specific software questions and thus provides immediate assistance.

By accessing existing content, the AI can work on a sound basis. It identifies relevant topics, links to suitable articles and, if desired, can also integrate online sources into the editing context. This creates a way of working in which humans and AI work hand in hand to create, improve and publish content. The advantages are far-reaching: for media companies (newspaper and magazine publishers) as well as for companies in marketing, sales, PR, internal communications and newsroom structures. InterRed Chat enables a new level of collaboration across departments, accelerates processes and increases the quality and efficiency of published content. InterRed Chat puts the principle of ubiquitous artificial intelligence into practice – as real added value for the entire publication process.