Mobile Publishing with InterRed

Digital Publishing for Smartphones and Tablets

The growing spread of smartphones and tablets has experienced a rapid increase in recent years. The above-average frequent and intensive use in contrast to other output media is an important aspect for publishers. Users appreciate the opportunity to have desired information and content at any time and at any place to get the access to the latest content mostly before the print editions and to use search and archive options.

Mobile devices have changed the reading habits of publications even more quickly and extensively than the stationary internet. Websites were largely used for quick research and to gain a short news overview. They had low stay duration and low click rates. Smartphones and to an even greater extent the tablet instead encourage relaxed lingering. In the field of Trade & Industry multimedia channels offer significantly more value in comparison to print catalogues and printed customer magazines.

Publishers, media houses, corporate publishers but equally trade & industry are forced to deal with this subject if they want to stop themselves from being classified as old-fashioned or if they do not want to be overtaken by competitors. Depending on demand and the revenue model many different technological approaches are used for the creation of tablet and smartphone publications. From individually designed publications per edition, to template based semi-automatically created publications or 1:1 e-papers taken directly from the print version, all variations are worth considering.

In order to cater for the various needs and revenue models, InterRed offers two intelligent options for App publishing, which we would like to present to you at this point. We look forward to hearing from you so that we can provide you with an appropriate recommendation.