Content Marketing Automation with AI
MarComAI combines a single source of truth, automated publishing and reliable AI to ensure that your content is delivered in a relevant, efficient and consistent manner across all channels.
Why MarComAI? Relevance, efficiency, consistency
Many companies produce tons of content — and still lose visibility. MarComAI puts an end to wasted coverage: the solution optimises, automates and distributes content in such a way that it reaches people and the relevant search and AI systems. The result: greater reach, less effort, a consistent brand image — globally and in real time.
Features: What MarComAI can do
Single source of truth - complete control
MarComAI stores content in a media-neutral format, adds metadata and makes it possible to trace the origin, versions and responsible parties at any time. This reduces errors, avoids duplication of work and creates transparency in terms of responsibility and approval.
Automated publishing - create once, publish everywhere
Create content once — MarComAI automatically converts it into suitable formats: social media posts, website articles, print-ready catalogues, white papers. You define the rules for format, design, layout and publication once; the AI applies them automatically.
Automatic translation workflows - global & local
MarComAI offers fully automated translation workflows: content is reliably transferred into target languages, localised and optimised for the respective channel. This allows you to reach international target groups quickly and in line with your brand identity.
Reliable AI - quality, not just effects
Our AI is designed to deliver consistently: tonality, legal frameworks and brand guidelines are taken into account. The result is high-quality content, targeted translations and robust transformations - reproducible and auditable.
InterRed Chat - AI assistance directly in the work process
InterRed Chat is your interactive assistant: create ideas, generate social posts, hooks or press summaries, and get quick answers on style, length or channel adaptation. InterRedChat works directly in your workflows — from briefing to publication.
Integrated CMS & DAM - all assets immediately usable
CMS functions and digital asset management are fully integrated: metadata, rights management, usage history and automatic synchronisation with publishing channels ensure that content and media are immediately usable.Workflows, filters & timeline — an overview that works
The user interface offers filters by channel, topic and responsible person, as well as a timeline for planning and tracking. Preview panels show posts, print pages or landing pages in real time — ideal for marketing teams.
MarComAI: Create content once and automatically distribute it across all channels (multi-channel publishing)
SEO & GEO - classic visibility meets generative systems
Search engine optimisation (SEO)
MarComAI automatically analyses content for relevant keywords, title/meta tags and structured data. This ensures that content is delivered in a search engine-friendly format and increases its findability in classic SERPs.
Generative Engine Optimisation (GEO) - optimising content for AI
GEO stands for the preparation of content so that it can be optimally recognised and used by LLMs and generative systems (e.g. chatbots, AI assistants). MarComAI structures content, flags key information (entities, FAQs, how-tos) and creates variants that are accurately reproduced in generative responses or summaries. This means your brand is not only visible in search engines — but also in the world of AI.
Use cases - three typical scenarios
Global campaign rollout
Centralised campaign planning, automatic translation, localisation and deployment of content Consistent global campaign with localised messaging.
Product catalogue from structured data (e.g. Microsoft Excel)
Import of structured product data, automatic catalogue creation (layout + print data + online product pages).
Interview social media post
Transcription/extraction, short formats, image suggestions, hashtags, multichannel publishing.
Security, governance & compliance
MarComAI offers role and rights management, multi-level approval processes and seamless versioning. Audit logs and automated workflows ensure traceability and clear responsibilities. The solution supports GDPR-compliant data storage, automatic masking of personal data and the protection of sensitive content in intranet and extranet environments.
Bühler Group opts for InterRed: digital asset management, automation and AI
The Swiss Bühler Group, a leading global technology group for the food and mobility industry, has taken another step towards digital transformation. By choosing InterRed as a comprehensive content, digital asset management and AI solution, Bühler plans to set new ...
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