Web 2.0 technology
Web 2.0, often called the „social web”, is the current development of the so far common conception of internet presences. While Web 1.0 applications focused in the communication of information by the operators of the websites, with customers at the most being able to exchange ideas in separated sections, for example forums, Web 2.0 portals include the customer in the entire content creation, or do even entirely rely on content created by the customer.
Web 2.0 has many names
On the basis of the 'Participatory internet' many applications have developed, making a narrowing down or defining of the Web 2.0 more difficult. Generally, the development of Web 2.0 leads to an internet that is used interactively. This did and does still take place in a very dynamic and multifaceted way with manyfold and new ideas. Commonly known terms in this context are: 'forum', 'chat' or 'instant messaging'. In addition to this, there are the new technologies like 'blog', 'wiki', 'podcast', 'UGF' (User Generated Feedback, standing for evaluations of products/information by the customer), as well as 'UGC' (User Generated Content – content that is created by the user).
Web 2.0 and USC
While at first Web 2.0 was mainly used for non-commercial portals like Facebook or YouTube, or for closed portals like openBC (today 'Xing'), it is now more and more applied to commercial portals. Especially UGF and UGC have become important instruments for increasing customer loyalty. There are even cases of 'UGC Reengineering' evolving in the media environment, with magazines being created on the basis of customer content.
Web 2.0 and CMS
There are several ways to manage UGC in portals. The easiest, which is unfortunately the most used one in the CMS environment, is the storage of content on the web-server. This 'dead end' does make the use of customer content and customer data nearly impossible.
Web 2.0 and InterRed
The WCMS InterRed Online offers an integrated approach. Content that has been created by customers becomes content administered by the Content Management System. Rights administration, with any kinds of approvals, workflow, Lifecycle-Management and active multiple usage become easily manageable. Whether users write their own test reports, comment on products and information or communicate advice due to their own experience – the Web 2.0 technology of InterRed Online does manage all these contents in the background and thereby incorporates them into the total content of the website.
InterRed and the analysis of Web 2.0
By using the InterRed 'OnlineCRM' users and their transaction can be comfortably accessed. The community sector is rounded off by a seamless integration (single-sign-on, etc.) of current Forum- and Instant-Messaging Systems.