InterRed SmartPaper: Automatic layout, print automation with AI

With InterRed SmartPaper, print automation is more easy and intelligent than ever before. The system enables automated content selection and page layout, which significantly speeds up and simplifies the entire production process. By defining the degrees of freedom, you retain full control over the process while the AI does the work in the background.

With InterRed SmartPaper, you can be sure that the print layouts and print products created meet the exact requirements. The corporate design is adhered to so that the "face" of the print products is always retained. Whether it's a newspaper, magazine, e-paper or other print media - thanks to the intelligent automation of InterRed SmartPaper, the products created always look the way they should and present your brand with a consistent and professional appearance.

Thanks to InterRed SmartPaper's automated page layout, designing print products becomes an effortless and efficient process. The software takes care of the placement of text, images and other elements on the pages fully automatically. Attention is paid not only to aesthetics, but also to an intuitive layout that optimizes readability and visual flow. This saves valuable time and offers the reliability that every layout is professionally and attractively designed.

InterRed SmartPaper not only offers efficient automation of print products, but also enables significant cost savings. The automated processes not only reduce production times, but also the associated personnel costs. It also eliminates the need for manual corrections and adjustments, which minimizes errors and avoids additional expenses. The ability to create print products without additional work significantly reduces overall costs and makes InterRed SmartPaper a cost-effective solution for publishers and companies. This leaves more room to make optimum use of creative capacities and to concentrate on developing high-quality content that inspires and retains readers and customers.

Companies from all sectors (e.g. industry, trade, services) can use InterRed SmartPaper to create their printed advertising and information materials more efficiently than ever. Whether product catalogues, brochures or inserts: automated creation saves time, reduces costs and ensures consistently high quality. Thanks to intelligent integration into existing marketing and sales systems, content can be produced at any time in a way that is up to date, CI-compliant and target group-specific. This makes print a flexible and cost-efficient component of any communication strategy.

This technology, which works with the support of artificial intelligence (AI), is revolutionizing print production. At the same time, the typical appearance of the print edition is retained. This also enables the optimal implementation of publishing strategies such as Digital First. With such approaches focused on digital publishing, the AI-based possibilities for automation achieve great advantages and can significantly increase the efficiency of print production. Since a large part of the work involved in creating print pages is in the layout area, there is great potential for optimizing the corresponding workflows.

The functions of the InterRed publishing solution free editors and layout designers from the time-consuming task of writing one line of articles after another. As a completely browser-based editorial system, the possibilities of InterRed are available in the browser, regardless of location and can be used flexibly. Online or agency content can be selected automatically according to certain specifications (e.g. KPIs). Everything else is handled by the integrated AI solution, an artificial intelligence called SmartAI. This adheres to limits that you can rely on. The fact that, for example, newspapers created at the touch of a button retain their typical appearance is a decisive advantage. AI methods follow rules that are very easy to define. Once defined, the AI does not perform any layout operations beyond the specified limits, so the software controls itself. Among other things, InterRed SmartPaper uses the artificial intelligence of InterRed ContentAgents and thus the InterRed SmartAI technologies for automation.

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