SAZsport was founded in Munich in 1974 and has been part of the Ebner Gruppe Ulm since 2016.Meanwhile, SAZ has become the leading and best-known German industry magazine for specialistsports retailers. High-quality content, focusing on latest technologies informs readers everywhere at all times.

SAZSport is the leading German industry magazine for trade in sport and outdoor goods. Within the categories "Trade", "Industry" and "360Degrees", retailers can discover everything they need to know to make their business successful.