Siegen/Amsterdam, 15.09.2014

Publishing on all channels: InterRed at the World Publishing Expo 2014

"Publishing on all channels!" That is the theme of this year's World Publishing Expo 2014 (WAN-IFRA), taking place in Amsterdam from 13 to 15 October. InterRed GmbH matches the theme with its eponymous multi-channel publishing system on site and introduces its future-proof solution. The system allows content to be planned, created, managed and published to all current output channels, both in print and digital format.

InterRed combines web content management, editorial system and app publishing

Multi Channel Publishing with InterRed is composed of several combined solutions that can, nevertheless, also be used individually. Thus, it offers the option of combining an editorial system, a (web) content management system and an app publishing solution and synchronising content intelligently. Multi-channel publishing with InterRed thus provides the ideal technological base, meaning you are fully equipped professionally in the light of increasing media convergence.

In addition, the InterRed Print editorial system supports users with intelligent technology both for editing processes and layout. Starting with topic research, via topic planning and including a unique examination ("What are the others writing? What do we already have on this topic?"), via the collection and (common and site-independent) creation of content including the various coordination and approval phases up to final publication, InterRed provides the technological basis as a central production system.

When it comes to the Internet, the InterRed Online solution for Web Content Management is, for example, suitable for publication intense online portals, independent communities or the integration of social networks. Through pioneering and successful mechanisms starting at the backend, InterRed Online covers all the important areas for publishers such as search engine optimization (SEO), Teaser management and Paid Content (e.g. Paywalls).

For App requirements (smartphones, tablets) and for cost-effective and media-friendly publishing of mobile tablet and smartphone apps, a fundamental part of InterRed is a suitable solution: InterRed AppPublishing. Besides being easy to use and having far-reaching automation options, content is also optimized for the corresponding devices. Therefore, among other things, output data size is very small, which still plays an important role in the age of mobile transmission. This software is aimed at all those wanting to create, stylish, media-friendly tablet and smartphone publications of magazines, newspapers, catalogues, brochures and other print or online objects with minimum effort.

In addition, the InterRed ContentAgents check the content for cohesion and cast a self-calibrating network of relationships over the content. On this basis, they serve the user as an intelligent, independent recommendation and information system. The web reporting software, InterRed LiveReporting, also provides comprehensive website analysis, supplying information live and in real time.

InterRed: Future Publishing Solutions at the World Publishing Expo 2014

InterRed GmbH is a member of the World Association of Newspapers and News Publishers WAN-IFRA. Like WAN-IFRA, it goes without saying that InterRed is also an indispensable partner of newspapers and the entire newspaper industry. Therefore, the future-proof solution for multi-channel publishing is to be presented to an expert audience at the World Publishing Expo in Amsterdam this year. Future proof because the media-neutral data storage will also be able to support future media at any time. Therefore InterRed stands for Future Publishing Solutions.

InterRed can be found at the World Publishing Expo from 13 to 15 October 2014 in Hall 10 at booth 220. To shorten waiting times, please feel free to make an appointment in advance by phone, email or via the company's website: www.interred.de.