The efficient social media management software
Scalable, central management of social media channels. For all industries, all departments, all teams. For Facebook, X (Twitter), Instagram, YouTube,...
Due to its scalability, the social media management tool InterRed Social is suitable for all company sizes, a wide range of industries and company departments. This allows agencies as well as publishers, (content) marketing, corporate communications, specialised social media departments and entire content newsrooms to work as a team with one central social media platform.
With InterRed Social, many different pages, profiles and accounts can be managed simultaneously and centrally on the same basis. This means that, for example, regionalisation and personalisation can be optimally controlled with separate accounts. In combination with the advantages provided by functions such as intelligent content synchronisation with InterRed MediaSync and the multiple use of content, this allows a wide variety of target groups to be served simultaneously.
Community management and moderation
With InterRed Social's community management, you edit and respond to comments, tweets and other user-generated content directly in the system. By connecting the AI component InterRed ContentAgents, these posts and reactions are automatically checked and filtered for positive and negative reactions using sentiment analysis. This makes it much easier to classify and quickly respond to comments, likes and other reactions. This includes the various social networks such as Facebook, X (Twitter) and Instagram, but also the comment functions on your own website.
Indexing and import
All social media content centrally accessible - no matter where, when and how created.
As a complete social media tool, InterRed Social manages all content published via your own social media accounts. It does not matter whether these posts, tweets or contributions were created directly via InterRed or directly in the respective social media channel. Even content published in the past can be imported into the tool retrospectively.
This is because InterRed collects all of its own social media content and stores it clearly, searchably and reusably in its own system, even if it was published via other tools or directly via the apps of the social networks.
This allows for maximum flexibility, as any desired path can be used. At the same time, the extensive community management can be used for all content to get a complete overview of all comments and reactions and to be able to react to them.
This complete overview of all social media content published so far forms a comprehensive archive function and thus also the possibility to reuse and recycle content.
Social Media Analytics
Another module is the area of social media analysis and analytics. For this purpose, the usage data and engagement of all published content is displayed. This includes, for example, likes, comments, shares, views or retweets. This enables effective analysis and evaluation of social media marketing to improve and optimise performance. In this way, previously defined goals for measuring success can be continuously reviewed and progress analysed.