You are here: Home > References
Web content management for SUPERillu
www.superillu.de
Website of the magazine „SUPERillu”.
SUPERillu is the most widely read magazine in the east of Germany, and has achieved absolute dominance in the new federal states with a record coverage of 19,2 percent (source: ma 2005 I). No other magazine has a similar coverage in its area of circulation.
The success of SUPERillu can be explained easily: it does not report about the people of eastern Germany, but for them. Thereby the magazine has obtained an enormous credibility.
The readers of SUPERillu can be found in all age-groups and social layers, especially in the middle age-groups with good income.
Special editions like the SUPERweihnacht or SUPERostsee are part of the SUPER-family. Together with the magazine SUPERillu and the successful online-appearance manifold possibilities of cross-medial communication arise.
The project was implemented by the InterRed-partner Amplix Informationssysteme oHG, Leverkusen.
customer-benchmark
