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InterRed Feature-Lexicon
iPad and iPhone
As a consequently thought through crossmedia publishing solution InterRed also offers the publishing for the iPad of Apple.
Two possible ways are provided for the output of content for the new technology: The publication can take place via mobile websites (webapps) or via own (native) apps. Both options offer advantages: Mobile portals are platform-independent and can thereby be used on all devices. In contrast, native apps offer greater possibilities of design, are optimized for the iPad and can thereby make use of device-specific features as motion and tilt sensor. Furthermore, these can be sold via the App Store of Apple.
InterRed supports both of these publishing technologies.
Due to the seamless integration, the publication as well as the input of content is possible. For this a recently developed interface is used which also enables the filling of apps. Publishers thereby can supply both channels and use their content in multiple ways without additional effort.
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