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InterRed Feature-Lexicon

Link- and newsletter-analysis

Beside websites two other elements can be counted and analysed: internal and external links, as well as accesses through newsletters. In the case of internal links, it can be found out how often they have been used for the navigation through the website. In the case of external links, it can be seen where the users go, when leaving the website. The clicking of users on links to the own website included in newsletters can also be recorded and used for statistical analyses.

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