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InterRed Feature-Lexicon
Geodata analysis
The location of visitors can be of great importance for marketing campaigns. If the location of a visitor can be determined with the help of his IP, the visitor is assigned to a city, federal state or country, which is then graphically displayed. Thereby regional trends can be identified quickly and effectively. The results can be used for marketing purposes. These processes do, of course, take account of the data protection regulations.
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customer-benchmark