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InterRed Feature-Lexicon
Conversion rates
One of the central objectives of a web site is the growth of turnover. Visitors should become clients. This is recorded and measured as the 'conversion rate'. The conversion rate can be analyses almost arbitrarily with InterRed RhoLive. It can be defined, in how many single steps the way of a user to a client should be reproduced. A more detailed analysis results in more precise information, for example about where the users quit on the way to a purchase decision.
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customer-benchmark