InterRed Feature-Lexicon

E-mail marketing

Modern marketing is of high significance for companies. Beside the transported message, a fast and extensive market penetration, as well as a cost-effective production and distribution, are important for its success. Especially in this context, the advantage of the high efficiency of e-mail-marketing over print advertisement becomes clear.

While, for a print mailing, a lead time of several weeks to months and high material costs need to be taken into account, an e-mail mailing only required a lead time of about 3 - 5 days for sending the same information. An e-mail can also be created quicker, cheaper and more targeted. Additionally, the medium e-mail can be used for market and product research by the integration of surveys.

Another advantage of e-mail, compared to print, campaigns is the greater acceptance of the sent information, as the recipient has to agree to the receipt of these e-mails in advance. Thereby, the recipient has already shown interest in the respective topic. Furthermore, the response rates are high and become apparent already in the first 48 hours after sending. This feedback makes it possible to continuously meet the wishes and requirements of the target groups.  

The content management and editorial system InterRed supports, in connection with the web reporting system InterRed RhoLive, modern e-mail marketing in many forms, for example the often-mentioned form of the newsletter. This allows a direct linking of information about new products to the respective product pages. Thus, the response rates resulting from the newsletter can be analysed and evaluated in real-time. InterRed RhoLive can analyse the page views through built-in pixels in the newsletter. With the click-through analysis, InterRed identifies the source of the user, whether, for example, a page has been accessed via the linking in a newsletter or a banner ad. These are important results for market and product research and enable a rapid response to "boom" or "flop".

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