Why InterRed?

No matter whether publication-intensive online portal, product-focused manufacturer portal, web 2.0 platform with integrated social network or online community – today, the managing Web Content Management System has to meet a variety of highly specialized requirements.

In the first place, this does, of course, comprise the meeting of user demands. For this, InterRed provides assistance by constantly offering up-to-date content that can be created with all common HTML-technologies, in a clearly structured way. Since more than 10 years, the consistent separation of layout, structure and content, and the thereby made possible flexibility regarding design and architecture, are daily practice.
Furthermore, online content has to ‘convince’ search engines, as for example Google® (catchword ‘SEO’: Search Engine Optimization). For this purpose, InterRed is equipped with advanced and success-promoting mechanisms that already start at the backend. Here, InterRed does also meet the hugely increased user requirements concerning the ease of use in a browser-based editorial backend.

Visibly simple and intuitive

To simplify the use of the content management system InterRed also for inexpert users, the users are only able to see those sections in InterRed that have been assigned to them via rights and workflow management. The user interface is designed intuitively; function calls are limited to the necessary basic functions. If required, further functions can be set to being visible. The user is able to personalize the arrangement of elements in the main menu.  The widget technology used for this enables not only the integration of InterRed internal system functions, but also of own, external tools. Depending in the definition of rights, these can be widgets created by the customers, as well as freely available ones.  With AJAX, InterRed also makes use of a key technology of Web 2.0 in the backend. This enables the same intuitive interactivity of a desktop application in the browser. Thereby, the management of a community (including user generated content and user generated feedback) becomes simple. 

Integrative and flexible

As a central publishing tool, the content management system InterRed can easily be integrated into the existing IT infrastructure. Diverse interfaces enable the simple integration of data from present applications, as for example ERP, CRM or product databases. Whether a single migration from an existing system should be carried out, or a permanent bidirectional communication to a central company application should be established – InterRed is always the right choice.

Scalable and performant

Due to its structure, InterRed constantly grows with the set requirements. In particular, for publication-intensive, high-traffic scenarios with high demands on scalability and performance, the content management system InterRed can fully demonstrate the advantages of its flexible architecture. Basically, the content management system delivers static HTML-pages to the web servers, thereby bringing along all the advantages regarding SEO, performance and failure tolerance.

Regardless of this, the user is, of course, also able to make use of dynamic content, for example search results or overview lists. Therefore, an effective combination of static and dynamic components can be configured for the respective requirements of a web presence.Accesses to dynamic content can be cached to minimize the delivery time even more. There is furthermore a solution in case of an editor having to publish his content, for example news, immediately and directly: “Fast lane” enables the direct “going live”.

The content management system makes available various mechanisms to provide a maximum amount of failure safety and performance for all cases of application, ranging from the simple presentation of information to the publication-intensive high-traffic portal.

Simple and multi-usable

Due to smart system-inherent linkages, content can easily be reused. This is done without the creation of redundancies, within a web presence or across portals. InterRed, for example, knows which information of a content object should be shown in the overview table, in the teaser or in the actual article.
In practice, these advantages lead to time and cost savings, as the editorial department can focus in the content, without having to care about its presentation.