Siegen/Haiger, 18. June 2008

The content at the centre: Handelszeitung renews its web presence with InterRed

With the relaunch of “Handelszeitung Online”, at www.handelszeitung.ch, the Handelszeitung presents its online users up-to-date news, videos and free access to the online news archive of the last five years. Furthermore, subscribers of the journal get surplus value by earlier access to the online content. For the realization of this information portal the Handelszeitung trusted in the reliable Content Management System InterRed.

Also leading as regards online offer

The Handelszeitung, belonging to Axel Springer Schweiz, is the leading economic journal in Switzerland. It does offer a wide range of information regarding the fields business, management and finance to its subscribers, as well as to its online users at www.handelszeitung.ch. Compared to many other Swiss papers the Handelszeitung has taken the promising step to a free news archive.

Content connects

„Handelszeitung Online“ offers its users an extensive news archive and daily up-to-date news from the economic sector in an attractive and smart design. With the use of the InterRed Content Agents similar or related topics are automatically offered to the reader, thereby facilitating the search for relevant information and providing further interesting information. As an independent, intelligent Knowledge Management System the Content Agents create a topic-centred knowledge universe for the reader, and at the same time reduce the work of the editorial department.

Diversity of multi-media content

Multiple other media are used for the transfer of information. For example, articles of the print issue are directly imported by InterRed to use them online, thereby using them in multiple ways. Of course, the associated images are also imported in this process. As a kind of “add-on”, the print content is automatically checked for “correctness” by InterRed during the import.
Furthermore, videos are offered online, for example of the TV-investor-magazine of the Handelszeitung. The website visitors interested in economic topics can access audio comments about up-to-date stock market news that are updated several times a day. These audio files are additionally transferred to the radio station Radio 24. Other information, for example information about companies, are offered to the user as charged downloads. For this purpose a connection to the Micropayment System Click and Buy has be realized.

Newsletter, RSS-Feeds and advance information

Handelszeitung.ch does further offer a newsletter, informing about the forthcoming issue of the Handelszeitung, as well as several RSS-feeds regarding different topics. It is also possible for the user to create an individual collection of information about companies he is interested in. The user can add these to his personal list. The fast access to articles is an instrument for reader retention. Subscribers can immediately access all articles of the Handelszeitung, while registered users can access these after 72 hours and surfers after 96 hours. The information offer of “Handelszeitung Online” is complemented by a Bookshop that is integrated in InterRed. Via this, the user can research and order books, studies, brochures or CDs with regard to different economic topics as stock market, career, marketing and management.

An entirely successful web presence

With the relaunch of „Handelszeitung Online“ an attractive information platform has been created, which edits and offers its content in a user-oriented way. The combination of topic-centred contents, individualized information and offers in the shop generates a surplus value for the online users and print subscribers, as well as for the publisher Handelszeitung. As the users and readers efficiently find what they search for, the relationship to the users and customers is strengthened. The technological basis for the innovative and modern cross-medial concept of multiple use, archiving and relationship to the reader are the Content Agents and the Content Management System of InterRed. The value of this basis for the Handelszeitung is also affirmed by a statement by Christoph Borer, saying that the Handelszeitung has found a partner in InterRed who has understood their concepts and has successfully put these into practice.

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