Successful app publishing with InterRed APS

InterRed App Publishing System for template-based app publishing

As a production tool for digital publications, InterRed APS represents the key solution for all types of mobile device on iOS and Android. Edition design is template-based so that individual items, departments, products, categories and even entire editions can be pre-defined by customer-specific design libraries. Thus, new editions can be created and published with minimal effort and in a very short time. InterRed APS also has its own kiosk app, which houses both digital publications and live areas of the website, as well as other client apps, thus making it the central point for the brand presence. In addition, InterRed APS forms a central part of the InterRed Multi Channel Publishing solution. It therefore offers mobile devices the ability to create, manage and publish content from InterRed. So thanks to multi-channel publishing with InterRed, content can be published not only in print (magazines, newspapers, catalogues, etc.) and online (web, intra-/extranet etc.), but also on mobile devices such as tablets and smartphones.

Successful apps based on InterRed APS: 11FREUNDE and more

And what do our clients’ customers have to say on this? All items hitherto published using InterRed APS have received top marks from their readers. Successful examples of this new technology include apps such as Intro - Die Woche, Festivalguide, Sneaker Freaker, or 11FREUNDE.

For example, the 11FREUNDE app for Apple's iPad and iPhone got off to a perfect start on 8th August 2013. It quickly reached No. 1 of all Newsstand magazines and was ranked 17th of all total available iPad App Store apps.

These success stories show that InterRed APS is ideally suited to help clients master the most important current challenge: the leap from traditional, print-dominated publication into the digital age of multiple channels and technologies.

Tablets and apps are becoming increasingly important for publishers

Current sales and forecasts show that mobile channels and technologies are more than just a fleeting fad. Studies point to a likely 300% increase in tablet PC sales in the coming years. At the same time, according to a study of the Association of German Magazine Publishers (VDZ), almost half of digital magazine users use at least as many digital issues as printed versions - and this in addition to digital editions. Over 60 per cent of readers have paid for the use of their publishing app, either in the form of a subscription or in the form of one-off retail purchase.

These figures show that the output channel of mobile devices is becoming increasingly relevant for publishers. In order to survive and be successful in the future, publishers must offer tablet editions or apps as an additional output channel that meaningfully complements their existing print and online editions of magazines, newspapers, catalogues or other media. With its approach, InterRed APS offers a suitable solution for almost every use. Find further information at: www.InterRed.de/APS