Publisher information system

Book publishers are facing the challenge of digitalization for a considerable time. Already for a long time a (analogue) book is the product of a series of digital processes. Beside the mere printed products, digital and mobile formats, as eBooks, EPUB and MobiBooks, have become more popular recently. This makes a change in thinking regarding production, as well as output and distribution channels, necessary. 

The optimization and automation of (book) publisher departments, as editing, production, distribution, design and marketing, which were separately working before, is increasingly moving into the focus. Concretely, this means that the entire internal value chain of a publisher starts by the time of conception, or rather the acquisition of (book) rights. Initiated by the recording in the master data system, respectively in the content management system InterRed, the key data are passed on to the responsible departments.  The essential productive utilization and processing is then completely done in the content management and publisher information system InterRed. This enables all publisher departments to access the same database. Thereby, publisher and book projects can be managed and optimized from a single source, including the recording of authors and their manuscripts and the edition and output control, as well as the marketing and publication of the publisher information, printed and online. The basis of this is again the unique, media-neutral storage of data in the content management system InterRed.