The editorial system InterRed

Within a few years, the medial innovations by the internet have not only entirely changed the use of media, but also the demands concerning print publications. This applies to all information services, ranging from media companies and publishers with their newspapers, magazines and books to industrial companies with their catalogues, brochures and business reports.

Information, be it articles, product data, business figures or other, need to be produced in shorter time and be distributed. The traditional order ‘print first, then online’ is less and less often a one-way street. For some time now the analog print issue is at the end of a chain of digital production processes.

The publisher or company of the future uses its contents in various ways. Foreign-language issues, special issues and web portals are just some examples. To be able to use these possibilities with added value, a media-neutral production system, which enables the output of data in all common media, is required: the Content Management System InterRed Print.

editorial system: the basis for diverse print products

The editorial system InterRed keeps what cross-media promises since years. Content is managed in a media-neutral and future-proof way in a central content repository that can be accessed by all users (editing, authors, ad department, DTP) with uniform tools. InterRed enables efficient and distributed teamwork due to browser-based operation, as well as versioning, workflow and rights management. With this process optimization, process times are shortened, complexity is reduced and (data) quality is increased. InterRed is equipped with bidirectional interfaces to DTP products, as Quark XPress^® and Adobe InDesign^®, enabling layouters to continue working with their known tools.

The seamless integration of ERP, ad management and CRM system enables a trouble-free production of newspapers, magazines, catalogues, marketing material and business reports. In these processes, the service-oriented architecture (SOA) supports the integration of backend-systems with synchronous or asynchronous data transfer. From the issue, topic and page planning to the published product, for example magazine, newspaper, EPUB, iPad or website – InterRed delivers everything out of one central system. The result: a unique and future-proof solution with considerably reduced project and running costs, and at the same time improved quality. 

Of course, InterRed can seamlessly be combined with the other systems of the InterRed suite. Thereby, one uniform tool is available that can be used for all requirements, making additional interfaces and user training unnecessary. This does also lead to a reduction in operating costs. Furthermore, the time of production is decreased considerably and quality is increased to a degree that cannot be reached without software. With the additional implementation of InterRed Online, multiple use of content for various media and without redundancies becomes easy. Another product, the InterRed ContentAgents, is provided for recognizing content correlations. This can, for example, be used for identifying additional content sources already during the phase of topic planning, thereby revealing redundant content developments in different departments. The search for content in the own content pool – for example for special issues – considerably increases the rate of content reuse.

The central (editorial) control status is provided with the page planning that is integrated in InterRed. Here, the stages of creation, starting from a positioned article, to a single page, up to page series and issues, including deadline monitoring and release mechanisms, can be followed and monitored. Content and layout are imported and worked on either directly in InterRed or via the bidirectional interface for the respective DTP application, Adobe InDesign^® or Quark XPress^®. The content management and editorial system InterRed supports the concepts ‘content before layout’ und ‘layout before content’ in an optimal way. Saving the work imports all changes that have been made in the DTP application into the media-neutral database of InterRed, making this processed data available for reuse. Together, the page planning, as control status, and the bidirectional interface to the two leading DTP applications, as creative potential, enable efficient and structured work with high creativity. Thereby, the various classical print media channels can be supplied out of one system, InterRed. Multi Channel Publishing becomes reality.