Immediate success control

The success of a website is usually derived from the number of visitors, the number of page impressions and the length of stay, in short ‘user tracking’. Therefore, it is important to identify these success factors in time, to be able to optimize the online appearance accordingly.

InterRed RhoLive is a reporting system that is seamlessly integrated into the Content Management System InterRed Online or InterRed Enterprise. It makes the required information available at the same place where content is created and changed.

Due to a unique aggregation process, InterRed RhoLive provides all information in real-time – even in high load situations.

Whether, for example, a published article is received by the visitors as expected or not can be seen live and immediately with the web analysis of InterRed RhoLive – directly in the vontent management system. Obviously, the great advantage of this is the teamwork of InterRed Online/Enterprise and InterRed RhoLive, all having the same technological basis.

Concerning the generation of overview pages, the advantages against other reporting systems are even greater.

Distinguishing the essential from the important

Websites with overloaded homepages reflect the challenge of making a large amount of important information available, though only a fraction of this really finds its way to the visitor. The right selection of prominently displayed information is essential for the success of a website.

With the combination of InterRed Online or Enterprise and InterRed RhoLive it is possible to

For doing this, InterRed provides data about when and where teasers (or banners) have drawn attention to the associated articles. The effects of all changes are directly visible. Thereby, decisions made on the basis of uncertain assumptions are a thing to the past.

Testing instead of assuming

With InterRed RhoLive and InterRed Online or Enterprise it is also possible to carry out ‘experiments’. For example, the degree of interest for new products, services or content can be checked directly after the respective content has been published.

Furthermore, the provided classical A/B-tests (or split-run-tests) and multi-variants-tests (from InterRed 12 onwards) enable the identification of the optimal composition of a website regarding content and layout.

Should a product picture be displayed large or small, a title be short or more comprehensive, a control element be located on the left or on the right? Which teaser has more clicks; which one should on this basis be displayed less often, which more often?

With the content management system InterRed Online or Enterprise the alternative contents in question can quickly be used in an A/B- or multi-variants-test. The alternative contents are thereby automatically provided on the website to test groups that have been defined by the system.

The acceptance of the individual variants is analysed by InterRed RhoLive automatically and in real-time. The resulting data are immediately made available in the content management system InterRed Online or Enterprise. Thereby, the data that is collected live can be seen directly after the activation of an A/B- or multi-variants-test. This is optimal online-marketing.

More benefits with the same content

The requests of the websites of our customers - which are regularly verified by the IVW (a German information association for the assessment of the distribution of advertising media) - show that the success of a website is also dependent on the implemented technology. Verified overproportional increases in website-related numbers after the implementation of InterRed systems confirm the success of the team InterRed Online or Enterprise and InterRed RhoLive.

Which features do specifically distinguish RhoLive?

Live Reporting: RhoLive works in real-time. Operators can at any time analyse what happens on the website at that moment.
 
Multi-client capability: With only one RhoLive-system any number of websites can be analysed.
 
A/B-Test / Multi-Variants-Test: Which teaser is clicked on more often, which less often? The display of teasers, on the basis of their popularity and clicking behavior, can be automated (from InterRed 12 onwards).
 
Innovative technology: Due to the use of pixel-technology the RhoLive analysis is extremely accurate. Furthermore, the flexible architecture turns RhoLive into a future-proof tool and makes it a safe investment.
 
Alerter-function: RhoLive is equipped with alerters, which inform operators directly about the occurrence of pre-set events. Thereby action can be taken quickly.
 
Mainstream-analysis: Which path do the users take on the website? With RhoLive this question can be answered quickly and easily.
 
Geodata-analysis: The geodata-analysis answers the question of the origin of surfers. Thereby, for example, marketing campaigns can be optimized and planned on a regional scale.
 
Search engine-tracking: RhoLive analyses the terms entered into search engines. By this the necessity of an optimization can be recognized faster.
 
Performance: On the basis of up-to-date database-technologies RhoLive is a high-performance application, even for heavily used websites with several millions of page impressions.
 
Click-Thru-Analysis: The Click-Thru-Analysis gives information about the success of advertisements. Quickly and easily, this analysis provides data about the number of users visiting a website via advertisement links or banner ads, as well as about the number of visitors clicking on external banner ads that have been placed on the own website.
 
Unique-Visitors: With the unique 'fingerprint'-technique the behaviour of individual visitors can be observed. Additionally, the rate of users visiting the website again is provided.  
 
Conversion-Analysis: 'Users becoming customers' – the figure for this can be easily determined with RhoLive.
 
Easy handling: RhoLive can be described as self-explanatory. All functionalities are clearly laid out in the input masks.
 
Integration of the InterRed products (synergy effect): The seamless integration of InterRed RhoLive in InterRed Online or InterRed Enterprise enables an easy operation out of one system. This is achieved by a number of implementations at the respective places – for example by a ‘RhoLive’ widget positioned directly in the main menu, continuously displaying the current reporting data.  
 
Versatile possibilities of application: Beside the user-based data RhoLive does also collect technical information and core data. This enables the various departments of a company (marketing, technology, sales) to access relevant data at any time.