Siegen/München, 27.02.2013

Full speed ahead with MOTOR VISION and InterRed

MOTORVISION.de counts as one of Germany's top Internet portals for cars, motor sports, and tuning. In autumn 2012, operator MV Media GmbH decided to switch to the InterRed web content management system. After a very short adaptation period of just three months, the Munich-based company successfully re-launched its website. Since then, InterRed has formed the basis of MOTORVISION.de's online implementation.

Self-implementation at high speed

MV Media GmbH took sole responsibility for implementing the relaunch of its website in record-breaking time. The switchover to the new-look browser-based system was managed entirely without training. Using only the InterRed documentation provided, the MOTOR VISION pros were able to install and implement InterRed CMS themselves.

It is essential that a news portal which offers its users a wide selection of new content daily is easy to manage, such as those based on InterRed. Currently, users have access to around 40,000 articles and 3,000 videos on MOTORVISION.de. Current reach data for the portal indicates 1.36 million unique users, 6.1 million PIs and 5.6 million visits (IVW online usage data Jan. 2013).

Stability and flexibility

Key reasons given by MV Media GmbH for changing over to the new content management system were its high speed and performance, and the possibility of quick and easy self-implementation.

This is emphasized by Michael Gabrielides, Managing Director of MV Media GmbH: “We decided on InterRed after a long search because no other system manages to ensure stability without compromising flexibility quite like InterRed.”